Placebo for Peak Physical Performance?
We can’t talk about Placebo Effect without exploring it’s evil twin, the Nocebo Effect…
What is the Nocebo Effect?
Have you heard that witch doctors could curse one of the members of their tribe and the tribal member dies?
Other witch doctors – also called MD’s – have done the same thing with medical record mixups.
They told the wrong patient they were going to die and how long they had to live. The patient died on schedule. Then they discovered the doctor had seen the wrong medical records and told the wrong person to die.
Warning: Dr. Ben Goldacre Has a Great Sense of Humor… And Uses Foul Language Frequently… If use of profanity offends you, skip this video and go to the next…
Dr. Ben Goldacre and the Nocebo Effect